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03.30.09 Management Has Become An Outdated Art  By Jim BerkowitzHere are a series of posts by Bruce Temkin that introduce and discuss The 6 New Management Imperatives: Over the last decade we've seen enormous social, economic, and technological shifts; creating an environment with new opportunities and new challenges for most companies. Despite these significant changes, management practices are still relatively the same as they have been for the past 20 years. As a result, management has become an outdated art. Interestingly, the Harvard Business School (HBS) was created 100 years ago, a year after the 1907 Banker's Panic, when the stock market fell nearly 50% from the previous year. What was the goal of HBS? To infuse US companies with the management skills needed for the changing US economy. Well, it's time to modernize corporate management once again. While execs must continue to understand core business disciplines like finance, marketing, and sales, there's a new set of skills they must master. That's why I've defined the following 6 New Management Imperatives:
• Invest in culture as a corporate asset
• Make listening an enterprise-wide skill • Turn innovation into a continuous process • Provide a clear and compelling purpose • Extend and enhance the digital fabric • Practice good social citizenship
The bottom line: It's time for a management renaissance. Comments About the Author: Jim Berkowitz is a seasoned executive with more than 30 years of professional services and project management experience related to Customer Relationship Management (CRM) and Financial Management (Accounting & ERP) software solutions for small, mid-sized and Fortune 500 companies. As a Sales Force Automation and CRM Consultant, Jim has assisted more then 100 companies with the design and implementation of custom CRM solutions.Mr. Berkowitz is the founder and President of CRM Mastery, Inc.; a company dedicated to serving small and mid-sized enterprises (SMEs) by offering affordable tools and guidance to help them plan for and succeed with their CRM initiatives. |
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