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11.09.09 Building The Best Business Through Social Media By Frank Reed Less words. I promised myself and my readers that I would say more with less this year. I have failed miserably. I write and talk too much. Here goes my attempt at sharing my latest observation with you by just getting to the point. Social media is the best business development tool that has ever come down the pike. It's simple (when you let it be), it's relational and it's informational. These are the most effective elements of taking someone who knows nothing about you and your product / service and helping them to decide, on their own, if you are good fit or at lest worthy of a real conversation. It builds trust which builds business. Simple – If your message is simple people smile because you took the onus off of them to have to figure out what the heck you are saying. Relational – If you let someone see who you really are, not your business persona, you are way down the road of seeing if there may be a chance to do business. Actual, honest to goodness, well-intentioned, win / win business. Informational – If you give someone great information and expect nothing in return you are valuable. You are allowing people to make up their mind based on good information. Information you provided. When it's time to buy you will have an inherently higher position in someone's pecking order of possible vendors. You are a trusted source. That's good. Keep it simple. Build a relationship through giving valuable information. Build trust. Now you are truly developing business and not just a transaction. That's cool. Comments About the Author: Frank Reed's blog Frank Thinking About Internet Marketing provides practical advice and insight for Internet marketers from local SMB's to Fortune 500's. Frank provides Internet marketing services through FT Internet Marketing, Inc. In addition, Frank is a regular contributor to Andy Beal's Marketing Pilgrim and Mike Moran's Biznology blogs.

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