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11.30.09
 By John Vinson'Streamlining' has been a buzzword in the management field for quite some time now. I'm sure when the printing press was first invented, someone said "Hmm, this will definitely streamline my business". Of course, utilizing paper or any other technology for streamlining your business is only effective if you have the knowledge to do so. So here are some strategies and tips to successfully streamline your business with social media. 'Office Communication' I'm about to unleash some honest and scary news on you. Are you ready? An employee of yours is on a social networking service, for personal reasons using company time. EGADS! Using a company's time to engage in one's social life can be a serious matter. Instead of banging your head against the wall, trying to fight the tide – embrace it. I'm not telling you to let your employees run free to constantly talk to their friends. However, when communicating throughout the office try using a social media platform. This will keep you engaged with your employees and can help your monitor their own usage. Start a Facebook group and have employees communicate with each other and you through the group. With the wide assortment of social media apps out there, using a social media service for direct communication is a more plausible idea than before. 'Recruiting Talent' I had a friend who was a manager, and he always told me the hardest thing to do in a business was hiring someone new. Firing people, while difficult in an emotional sense, is a decision a bit easier to make than hiring. When you're interviewing a potential employee, it takes savvy to decide if they're right for the job or not. Then you have people who falsify resumes, so there's tons of leg work when hiring a new employee. Social Media can provide a huge boost in the hiring process. I don't recommend using Facebook because it's a more personal service. LinkedIn and Twitter are great places to scout potential talent. I recommend starting with LinkedIn because it's a professional based site. Some people use the site as a huge resume, and point to it when searching for potential employers. Finding proof of prior employment can be conducted using LinkedIn as well. Twitter is a viable option, you just have to know what you're getting into when searching for a potential employee. First, some are complete dunces when it comes to using Twitter. Which in itself can be a good way to weed out someone for not fitting the bill for a potential position. When you think of what you want to streamline in your company, it's best to start with your least efficient areas. This can be hard to do because you don't want to admit inefficiencies in your company. There are so many ways to improve though, that it's vital to admit these problems. About the Author: John is a staff writer for WebProNews. |
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