You weathered the crisis. You're exhausted, but at least you lived through it. Yesterday, I wrote about how to be prepared for a PR crisis with social media, but for many companies, that advice will come too late. Unfortunately, it's human nature for us to ignore things (such as getting prepared for a crisis) until after we are hit with the crisis. It always feels like we can put that task off in favor of more urgent matters, but eventually the crisis comes and are caught unprepared. So, if you've just weathered such a PR crisis, what do you do now? OK, I mean after you get some sleep.
The first thing you should do, post-crisis, is to conduct the dreadfully named post-mortem. What went right? What went wrong? What do you wish you had already in place before the crisis, that would have made life so much easier? As painful as it is, it's critical that you examine everything that happened while it is fresh in your mind. I once heard someone say, "Write it down while it is still true." Too often, we think we'll remember, but time dims our memories and changes the stories we tell ourselves. Don't miss your chance to really identify the successes and failures of how you handled the crisis, so you can learn from them. Continue
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