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 | | Overcoming Real-Time Web Challenges | | As social media and mobile have exploded, real-time Web content has also experienced an explosion. Content ranging from current events to personal information that is put on the social... | |
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 | | Global Marketing: What You Need to Know | | The Web has provided numerous opportunities for businesses including the ability to have global reach. But with that opportunity comes many challenges such as marketing on a global scale. | |
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 | | Building an Effective Social Media Strategy | | As marketers, what goals do you have with social media? Most marketers use social for efforts such as branding, promotion, and visibility. Interestingly, marketers do not usually... | |
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| Recent
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| Shifting Perspective: Community-focused Engagement |
| Everything begins with a shift in perspective from viewing stakeholders as a separate entity, "us vs. them," to a singular view of "us" as this enlivens a new era of community-focused marketing and engagement.
Social media introduces a new problem of sorts, one where the answer is lost in the politics and corresponding burrows of debate as to who owns social media within the organization. As brands venture into social networks, many are unwittingly contributing to the dilution of their brand image, value proposition, and mission amongst a new genre...
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| Improving Your Company's Social... |
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Social Networking had seen itself evolve through the years. Websites like Facebook have become platforms for many individuals, organizations, and companies in pushing forward with their goals or advocacies. Many businesses have used... |
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| How To Avoid Online Business Scams |
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It sickens me when I see websites and TV commercials that scream how easy it is to make money online. Yes, according to them, it's very simple and within a month or so you'll be living the high life - fast cars, cool houses, mai tais on the beach. |
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| Building Better BI Management With... |
| Lots of articles talk about the need to provide BI and analysis on mobile devices. And lots of enterprise applications want to "mobilize" themselves. But I don't see it. I don't think employees want to do BI on a smartphone or... |
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