|April 2, 2012|
|Enterprise Social Networking is More Than Facebook Behind a Firewall|
|By Brian Solis|
| We see everyday what's possible with social networks for improving customer engagement and experiences? Can the same be done with internal social networks for improving employee engagement and experiences?
In the many years of helping businesses align business objectives with social and new media strategies, there is one thing that always introduces difficulty into the equation, employee engagement. At some point in the development of any strategy, employee and stakeholder input is critical to ensure relevance and ultimately success. While social media may more often than not live in the marketing department, it affects the entire organization and as such, requires a centralized approach to leadership and management combined with a distributed platform for communication and learning.
Enterprise social networks (ESNs) are on the rise as they can deliver an immediate solution for aligning stakeholders around activity streams with the familiarity of Twitter or Facebook. These internal social networks are not only validating ...
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|Change Now Or Become Irrelevant||Design for Collaboration, Plan for Serendipity||Community Management Is A Growing Trend|
|One thing I learned in the Marine Corps was the ability to be flexible and agile because circumstances always change. The "Improvise, Adapt and Overcome" quote which was made famous by Gunny Highway in Heartbreak Ridge (great movie btw) is often used to solidify this point to new recruits in boot camp. It can mean [...]||Last week I wrote an article on "designing for collaboration" and this got me thinking a lot about serendipity which is the unexpected occurrence of events in a beneficial way. Within organizations this can be something such as an employee finding another employee to connect with to help on a project, ideas being shared which then [...]||As the world around us evolves and changes, so do businesses. As a matter of fact, a new position was made available in 2011 that is related to using social media as a marketing tool, public relations, and so on. Community management is indeed on the rise as more companies and organizations started to recognize [...]|
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