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ManagerNewz DirectoryWeb 1.5 Hasn't Yet Penetrated!
By Andrew Goodman
Expert Author
Article Date: 2005-11-25
Seth reports that a seventy-year old friend of his father's doesn't know what an MP3 is. That's nothing.
I recently talked with with a Googler, approximate age 28, who had never tried an RSS reader, and didn't seem to know what the point of it was. I met with a young (30ish) marketing manager who knew everything, especially when it came to search, analytics, and everything online. Except that she'd never used local search. Never used a comparison shopping engine. (Didn't even know what the latter was.)
Both are in stable condition, with vital signs healthy, and resting comfortably.
But seriously. Maybe it's about time you Web 2.0'ers got over yourselves. 1.5 hasn't yet penetrated. And people are too busy for your "must haves".
Related: Ignoring Useless Information Aids Memory
About the Author:
Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.
In 1999 Andrew co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.
