Submit Your Article
ManagerNewz DirectoryThe Era Of Me2Me Communications
By Steve Rubel
Expert Author
Article Date: 2006-01-27
Richard Edelman has a really smart byline up about what he calls the Me2 Revolution.
In a nutshell, Edelman says that companies need to reinvent the ways they communicate, moving from top-down to an inside-out model. In other words, he's telling companies to mobilize their employees and customers to spread their gospel. He's also suggesting that employee blogs and podcasts be part of this mix. Amen.
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
